These tools are often handy when you need to update a social image (or other data) and need to clear the cache to update what gets displayed on the social site. A few years ago, you’d never find anything about favicons in an SEO audit. Regardless, favicons are important because Google displays them next to your snippet in mobile search results, as in this example below.
Make sure your website is mobile-friendly
For a comprehensive view, Google Search Console offers insights on indexation levels, including a section for Excluded assets, indicating pages deemed unworthy of indexing. Additionally, the Mobile Friendly Testing tool is known to behave as Google’s headless browser, executing the page’s JavaScript and rendering the page. This is a great SEO tool to test if anything is stopping Google from accessing the content.
Step 4: Identify (and nix) duplicate content
It lets you pull out key topics and build your own content outlines. My favorite thing in Clearscope’s BHS Links keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago. SEOquake can sometimes lead to a crowded SERP because of the amount of data it shows. Especially when you only need to check basic things like metadata, content structure, and word count.
To improve this, ensure images and embedded videos have dimensions, and avoid inserting new content above existing content unless in response to a user’s action. Core Web Vitals is a set of specific metrics that Google considers essential in a webpage’s overall user experience. Another way is to use Google Analytics to view traffic from all search engines. To perform an SEO audit, you’ll need the help of Google Search Console and SEO audit tools like Semrush, Ahrefs, Screaming Frog, or others.
Organic traffic represents visits to your site from organic (unpaid) search results. If you have a large site, analyzing each page manually would be time-consuming. Semrush’s On Page SEO Checker can audit your on-page elements at scale. While these elements might seem basic, I’m consistently surprised when websites get these fundamentals wrong.
A high bounce rate or a generally poor experience causes your site to lose relevance for Google. It is very important that user experience complies with standards and aligns with search intent. This way, you can focus on what truly matters and avoid unnecessary alerts. You’ll receive real-time alerts only for the pages that have the greatest impact on your website’s performance and goals. Here, you’ll see the website’s health score, Core Web Vitals overview, and issues.
- Unless you’re facing a harsh penalty, only remove a link if it truly stands out as suspicious.
- You can choose exactly how deep you want to go and which parts of a site you want to analyze.
- Google Search Console is an essential tool for monitoring how search engines interact with your website.
- Conduct an SEO audit to identify the keywords that contribute significantly to organic traffic.
- But if you’re an SEO professional (and thus not like most humans), it might fill your head with grand visions of actionable marketing insights.
Get a quick overview of your sites load speed, and uptime with built-in automation tools. Website monitoring and site load speed features offer a one-step tool to create automation processes for specific time intervals. The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information.
Ultimately, this process helps identify weaknesses and maximize your return on investment. This comparison shows that while free tools are excellent for basic SEO audits, premium tools offer advanced features app and more comprehensive data. Choosing the right tool depends on your specific needs and budget. JetOctopus offers insights related to technical and on-page SEO issues, including broken links, page speed issues, and more. There are various types of SEO audits that focus on different aspects of a website’s performance and search visibility.
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