The distance factor becomes even more important when searchers include the phrase «near me» after the keyword they’re searching for. This would look like «bakery near me,» which would make the distance an even more important factor when Google shows their search results. It gives potential customers an idea of how you would handle a similar situation if it happened to them.
Use structured data for images
Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking. We also recommend coupling your infographic with at least 2,000 words of high-quality content. That’s because Google won’t index the text on the infographic itself, so writing long-form content will give you extra ranking power. And businesses are responding, with many of them using video as a marketing tool, continuing a steady trend. Headings are another way to help improve the user experience on your website. High quality and relevant content will increase the chances of your website being bookmarked by visitors.
#7: Identify and Fix Broken Links
With all that in mind, you should be optimizing each individual page and piece of content for selected, well-researched keywords. In addition, each page should get it’s own primary target keyword to avoid keyword cannibalization. As we all know the recent Facebook updates earlier this year make organic engagement quite difficult. However, using keywords in your post and directing traffic from your other social media sites may help. As Google favours pages with engagement and Facebook is no different.
While there are some GBP’s that will rank without a website at all, having a well-optimized website helps tremendously. This is a great way to spread the word and increase your event attendance. In addition to posting your SEO Anomaly events on your website and social accounts, use GBP to boost event visibility.
- So, it won’t show you all the keywords your domain is ranking for.
- Here at HawkSEM, we use Clearscope to grade our content against top posts on the SERPs.
- Start with WordStream’s free Keyword Tool to explore its functionalities.
- Adding an independent entry for each location-specific page will help make sure that they are crawled and indexed correctly.
- Monitoring search queries, impressions, and clicks helps identify top-performing content and areas needing improvement.
- You’ll need the best tool for backlink analysis to check what websites are already linked to yours along with their important metrics and find more directories to get links from.
Disavow Bad Backlinks
Search engines place significant importance on delivering up-to-date and relevant content to users. When your content becomes outdated, not only does it lose its appeal to readers, but it can also negatively impact your search engine rankings. If you’re targeting seasonal keywords, you might experience natural fluctuations in rankings due to seasonality or changing user intent. Google’s ranking systems are not one-size-fits-all; they often adjust based on the time and place as much as the information a user is searching for.
So, whether you are a newbie or a seasoned marketer, you can acquire these strategies to win the SEO game. If you’re just starting to focus on SEO, you’re a little bit behind, but it’s definitely not too late to implement the strategies I just talked about. You may have heard that influencer marketing is dead, but I can guarantee you that if any influencer links to your post, a swarm of traffic will follow. If your answers are helpful, users will start requesting your help.
If you want to read more about ranking factors with a focus to prioritize facts and not speculation, then download a copy of Ranking Factors 2023 ebook. Internal linking not only helps Google crawl and index all linked pages on your site – it also helps to interlink topic clusters, which is a valuable SEO content strategy. This is why a page with no inbound or internal links can be difficult to rank, as it it’s not found by Google via links in order to be crawled and indexed. The potential for the absence of links highlights the importance of submitting a sitemap, which tells Google what pages you want indexed. It’s worth considering that there are many reasons why Google would downplay the importance of links, such as to reduce link spam.
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