These types of articles are straightforward and easy for Google to understand. Google is looking for clear and straightforward content for AI Overviews. Anything that’s too technical or not easily understandable will not be sourced.
Meta descriptions are also shown when sharing your page on social media, so this is another reason to make it accurate, eye-catching, and brief. Experiment with different well-performing keywords, locations or zipcodes. Remember that each page title should be unique, or your pages will start to compete with each other and the Google ranking of each will suffer. In the content game, “good enough” is no longer, well, good enough.
a. Conduct a technical SEO audit
While all these strategies help with organic search, paid search is also worth mentioning. Paid search essentially is when you paid for SEO Anomaly your company to be listed in top search results. Unlike organic search, you can instantly feature in the top results with Google’s paid options. If your business is looking for instant results, this is something to consider. However, it is essential to remember that the audience views organic and paid search results differently.
Are backlinks important for SEO?
Similarweb’s Backlinks Checker can be used for identifying high-quality backlinks to improve your site’s performance. It provides detailed metrics like Page Trust Score (PTS) and Domain Trust Score (DTS) to help you evaluate the quality of potential backlinks. Compress file sizes without sacrificing quality to improve load times, which is a critical ranking factor. Once you’ve selected your keywords, the next step is to strategically integrate them into the right places to optimize your content for both search engines and readers. Google’s ranking algorithms are complex systems that scan billions of pages to deliver the most relevant and useful results as quickly as possible.
- Thankfully, researching keywords is dead simple and everyone can do it.
- Through an internal link, website hierarchy guides visitors and search engines to relevant material and distributes authority across sites.
- She targeted “Virtual Christmas Party Ideas” — a long tail keyword.
- Write a guest post for another website in your industry and include a link back to your site in the author bio or content itself.
This crushed their ability to rank locally for anything related to roofing. A simple category switch tripled their discoverability in Google Maps. If you don’t have a Google Business Profile at all, you can create one here. Or let us build one for you—we create Google Business Profiles for all of our SEO clients. Google’s local map will also display without the user specifying a city. Of course, Google will also show a local pack when you specify a city or region in your search.
Users watching YouTube videos also remain on a Google-owned internet property, instead of moving onto a different page. Finally, the increase in video carousels on SERPs may reflect users’ preferences; users are more likely to absorb more of a video and share more often. Your Google rank might also be called your rank on a search engine results page (SERP). If, for example, you provide landscaping services, you won’t show up for a search about dentists, and that’s good. Obviously, you don’t need to know your Google rank for every SERP.
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